“Cuervo 300” to Headline Independence Day Weekend Celebration During Historic America 250 Year
JOLIET, Ill., (July 1, 2026) – NASCAR today announced that Cuervo® Tequila will join the return of racing to Chicagoland Speedway as the entitlement partner for the NASCAR O’Reilly Auto Parts Series race on Saturday, July 4, 2026. The official race name will be the Cuervo 300, anchoring a blockbuster Independence Day weekend that coincides with the celebration of America250.
The Cuervo 300 will serve as the centerpiece of Saturday’s festivities, bringing NASCAR’s rising stars to the 1.5-mile Chicagoland oval for a pivotal mid-summer showdown on one of the most iconic holidays in American motorsports.
“We are thrilled to welcome Cuervo Tequila as the entitlement partner for our NASCAR O’Reilly Auto Parts Series race as we return to Chicagoland Speedway during such a meaningful moment in our nation’s history,” said Jacqueline Herrera, General Manager of Chicagoland Speedway. “Independence Day weekend is always special in Chicago, but in an America250 year, it carries an even deeper sense of pride and celebration.”
As part of the partnership, Cuervo Tequila will have prominent branding throughout race weekend, including at-track signage, “Keep it Cuervo” fan zone activations – featuring Cuervo Especial®, Cuervo Tradicional® and Devil’s Reserve®, with craveable margaritas like the “World’s Fastest Margarita,” plus new ready-to-drink Cuervo Canned Cocktails – and integrated hospitality experiences designed to elevate the Independence Day celebration atmosphere.
“Cuervo Tequila has always stood for celebration and heritage, so the return of Chicagoland Speedway for this historic Fourth of July holiday weekend is exactly the type of cultural moment that matches Cuervo’s historic roots,” said Lander Otegui, EVP, Marketing and Innovation at Proximo Spirits. “As a continuation of our new partnership, the Cuervo 300 unites racing tradition and the bold energy of Cuervo Tequila on one of NASCAR’s biggest stages – and there’s no better occasion for us to help fans raise a margarita glass, or crack a can, to the sport they love.”
The O’Reilly Auto Parts Series race will take place on Saturday, July 4, positioned between Friday’s ARCA Menards Series Ashley Furniture 150 and Sunday’s NASCAR Cup Series return with the eero 400, creating a three-day festival of racing for Chicagoland Speedway’s long-awaited comeback.
The NASCAR O’Reilly Auto Parts Series Cuervo 300 will take the green flag on Saturday, July 4, 2026, as part of a full weekend of racing action at Chicagoland Speedway, culminating with the NASCAR Cup Series race on Sunday, July 5. Tickets for all events are available now at www.chicagolandspeedway.com.
About Cuervo
Cuervo is the first tequila and a Mexican family-owned brand since 1795. Cuervo is the largest producer of tequila throughout Mexico and around the world. Utilizing craftsmanship handed down through 11 generations of the Cuervo family, the Cuervo portfolio includes Cuervo Especial®, the world’s best-selling tequila, Cuervo Tradicional®, the original 100% agave tequila, Reserva de la Familia® by Jose Cuervo®, the world’s first extra añejo tequila brand, Cuervo Canned Cocktails, Jose Cuervo Golden Margarita®, Authentic Jose Cuervo Margaritas®, Jose Cuervo Margarita Mix® and Cuervo Devil’s Reserve®. For more information, visit www.cuervo.com. Trademarks owned by Becle, S.A.B. de C.V. ©2026 Proximo, Cuervo.com. Please drink responsibly.
About Chicagoland Speedway
Chicagoland Speedway will make its return to the NASCAR schedule in 2026 for the first time in seven years. One of the premier tracks on the NASCAR circuit from its opening in 2001 to 2019, the speedway is a highly competitive 1.5-mile tri-oval intermediate speedway in Joliet, Ill. Located just outside the Chicago metropolitan area, the speedway provides convenient access to one of the nation’s top cities, offering a world-class race weekend experience unlike any other. Fans can purchase tickets at www.ChicagolandSpeedway.com and get all of the latest information.
About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR O’Reilly Auto Parts Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Local Racing Series Powered by O’Reilly Auto Parts). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.
For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.
