Partnering With Chicagoland Speedway
Welcome to NASCAR in Chicago! Racing fans from across North America converge upon Chicagoland Speedway for one weekend a year to see the stars of the sport race the Magnificent Mile and a Half. Make your brand a part of this spectacular experience and connect with event attendees and television audiences nationwide through a variety of meaningful and measurable opportunities from social media and broadcast to event activation and immersive branding.
Wade Welsh, Sr. Director of Sales
Lauren Bauer, Director of Partnership Marketing & Event Development
Kara Couwenhoven, Sr. Manager of Partnership Marketing & Hospitality
As thousands of fans will converge on the grounds of Chicagoland Speedway your brand will welcome them to one of the most exciting weekends of the year. A multitude of opportunities to showcase your organization in meaningful and creative ways are both affordable and turn-key. Placements can include custom assets or standard assets. Here are some examples:
Partner branding and messaging can be integrated into promotional media including TV, radio, digital, outdoor and custom social media campaigns running throughout Chicago and key Midwest markets February through June. Some of our key media markets include:
- Quad Cities
- Des Moines
- Cedar Rapids
- Green Bay
- South Bend
Increase your brand recognition to over 6.9 million viewers throughout the weekend with our TV visible signage including:
- Luxury Tower Suites
- Hospitality Village Chalet
- Legends Club
- Skyline Terrace
Luxury Tower Suites
Set high above the Start-Finish Line, our 32 or 70-person private suites offer spectacular views in climate-controlled settings, complete with delicious and custom food & beverage options perfect for any group.
Hospitality Village Chalet
Create a supremely unique setting for a group meal, trade show, live performance or even corporate presentations in Hospitality Village. Designed for parties of 50 or more, a Chalet is a perfect option for outdoor corporate hosting on race weekend. Enjoy quality service and premium food and beverage options catered by Levy Restaurants. Scaled to suit any budget, private tents are set against the energy of Champions Park and open to your guests until the start of the race each day.
Chicagoland Speedway’s exclusive Legends Club is the perfect way to entertain a small group of clients in a luxurious community suite. With sprawling full-service bar, comfortable seating and buffet-style food options, its sure to please everyone. Legends Club also features drop-in appearances by drivers on the daily.
Mere feet from the on-track action, Skyline Terrace is a premium and private section of RV parking overlooking the track from the backstretch. Build the ultimate party platform for your company outing or private event in the most exciting seat in the house. Double-decker buses, stages, haulers, bands – design your own and party in style! What happens on the Skyline, stays on the Skyline!
The opportunities are endless when your company is present during NASCAR weekend. Create brand loyalty and lasting impressions with thousands of attendees over four days of racing at Chicagoland Speedway. As eager fans hunt for conversation and pre-race activities, brands are in the mix, offering intriguing, energizing displays in Champions Park, the Infield Fan Zone, Campgrounds or Midway. Showcase your products and services with interactive games, sampling, and data collection to some of the sports industry’s most loyal enthusiasts.