Toyota Extends Multi-Year Partnership at Chicagoland Speedway & Route 66 Raceway
Multi-Year Partnership Includes Founding Partner of the Historic DAYTONA Rising Project
Chicagoland Speedway and Route 66 Raceway today announced that Toyota has extended their partnership with the Chicago-area facilities in a multi-year partnership. As the Official Vehicle of Route 66 Raceway and owner of Pace Car Rights at Chicagoland Speedway, Toyota will continue its proud tradition with fans of both properties for seasons to come.
Similarly, Toyota and International Speedway Corporation announced several additional initiatives across the motorsports industry, including Toyota as the first Founding Partner of DAYTONA Rising at Daytona International Speedway, two race entitlements at Richmond International Raceway and Pace Car rights at several ISC facilities.
“We are very proud to continue the mutually beneficial partnership we have enjoyed with Toyota well into the future,” said Scott Paddock, Chicagoland Speedway and Route 66 Raceway president. “We have come to rely on the safety and durability of Toyota vehicles in operating our world class sports and entertainment venues, and today’s announcement underscores the value that sponsor partners place on the compelling and innovative opportunities we offer to engage with our loyal fans.”
Toyota will have over 18,000 square feet of interactive display space located in Chicagoland Speedway’s Champions Park during the first race in the Chase for the NASCAR Sprint Cup, Sept. 12-14. In addition to Toyota racing experts on-hand and vehicles on display, fans can test drive a Toyota Tundra at the Ride-and-Drive constructed dirt track. Exclusive to fans who are Toyota drivers, guests can enjoy Toyota’s Owner Hospitality.
The partnership was announced today at the Chicago Auto Show, the same location where Toyota initially revealed its plans 11 years ago to participate for the first time in NASCAR, as part of the NASCAR Camping World Truck Series.
The Chase for the NASCAR Sprint Cup weekend at Chicagoland Speedway, Sept. 12-14, will begin with the NASCAR Camping World Truck Series under the lights on Friday night. On Saturday, Sept. 13, the NASCAR Nationwide Series will hit the track as the precursor to Sunday’s NASCAR Sprint Cup Series showdown, the first race in the Chase for the NASCAR Sprint Cup. July’s NASCAR weekend features a rare-off weekend for the Sprint Cup Series, with the Nationwide Series taking center stage in the world of motorsports at Chicagoland Speedway.
Tickets for Chicagoland Speedway’s two summer weekends of NASCAR racing go on-sale Sunday, February 23. Tickets, including single-day tickets, can be purchased at ChicagolandSpeeway.com or by calling (888) 629-RACE (7223).
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