Chicagoland Speedway Unveils New Brand Identity and Announces Extension of Long-Term Partnership with Chicago-Based Levy Restaurants
Chicagoland Speedway will bring the best of Chicago to the track
Joliet, Ill. – June 21, 2012 – This afternoon Chicagoland Speedway celebrated the start of summer and two upcoming Summer NASCAR Weekends of racing by unveiling its new brand identity at a “Summer Beach Party” at Oak Street Beach. The beach party featured NASCAR stars Danica Patrick, 2011 NASCAR Nationwide Series Champion Ricky Stenhouse Jr and 2011 Chicagoland Speedway race winner Justin Allgaier.
The new brand identity, which includes a refreshed logo and a strategic push to bring the very best of Chicago to the Speedway, also included the announcement of a multi-year partnership extension with Levy Restaurants, the leader in sports and entertainment dining.
“As we kickoff our 11th year as NASCAR’s home in Chicago, we are proud to host two major event weekends of racing for one of the most watched and attended sports in the country. Each year we welcome thousands of guests from all 50 states and several different countries who expect to see elements of Chicago when they come to an event at our facility, and we intend to deliver on that,” said Chicagoland Speedway president Scott Paddock. “In addition to our new branding, we’re proud to have our partners at Levy Restaurants, a long-time staple of the Chicago sports and restaurant scene, committed to enhancing the food and beverage experience by bringing classic Chicago foods and introducing signature offerings to the Speedway. Their expertise will allow fans to experience one of the world’s greatest cities each time they visit.
While Chicago classics like the Italian beef, Chicago-style hot dog and other local favorites will star on the new menu, Chicagoland Speedway and Levy have also collaborated to create several new signature items that can only be found at the Speedway. The Blueberry Moonshine, the Chicken and Waffle Sandwich, Brisket Slider and “The Intimidator” Dog, fully loaded with homemade mac and cheese and crispy bacon, are just a few new items that will debut at Chicagoland Speedway in 2012.
“Nothing gets your adrenaline going more than an incredible day at the races and we are excited to continue our partnership with Chicagoland Speedway,” said Andy Lansing President and CEO of Levy Restaurants.”Matching the excitement on the track with the dynamite flavors of our home town is a true thrill for us so we look forward to continuing to welcome racing fans with Chicago style food and hospitality.”
In addition to the rebranding efforts and new food and beverage experience, Chicagoland Speedway will bring other elements of Chicago to fans that will enhance the overall guest experience, including integrating iconic architectural elements from the City, on-site entertainment, and new strategic partnerships with Chicago area-based businesses.
For tickets to any Chicagoland Speedway event, call 1-888-629-RACE (7223). For more information on Chicagoland Speedway, stay connected on Twitter and Facebook or by visiting www.ChicagolandSpeedway.com.