(Joliet, IL. August 22, 2008) – Chicago-based company Sun-Rich International, a retail and web-based purveyor of gourmet foods, today announced it will partner with Chicagoland Speedway to be the title sponsor for the season-finale Firestone Indy Lights race at the 1.5-mile tri-oval on Sunday, September 7. The 100 is scheduled to begin at 11:30 a.m., followed by the PEAK® Antifreeze and Motor Oil Indy 300 IndyCar® Series season-finale race.

“We are thrilled to partner with Sun-Rich International for our championship Firestone Indy Lights race in September,” said Bob Welch, senior director of marketing and sales for Chicagoland Speedway. “Having a Chicago-based company like Sun-Rich make a commitment to Chicagoland Speedway, emphasizes the strong interest our sport has built in the country’s third largest market.”

In addition to sponsoring Chicagoland Speedway’s Indy Lights race this year, Sun-Rich International also sponsors Mario Moraes and Dale Coyne Racing of the Indy Racing League in addition to Simona De Silvestro and Newman Wachs Racing of the Atlantic Cart Championship Series.

“As a Chicago-based company, we couldn’t feel there is a better fit for Sun-Rich International than a pivotal local event like the Firestone Indy Lights race at Chicagoland Speedway,” explains Michael Larson, President and CEO of Sun-Rich International. “We look forward to a successful race and promoting our high-end line of premium gourmet products.”

Famed Malcolm in the Middle actor turned professional racecar driver and current Sun-Rich International Brand Ambassador, Frankie Muniz, will also serve as Grand Marshal for the 100.

Sun-Rich Gourmet offers many superior-quality foods. With the belief that the most pure products come from the earth in more natural forms, the brand collects ingredients from around the world, ensuring consumers savor an unsurpassed level of excellence. Some of these product categories include coffee, exotic jams, patès de fruits, and honey from Mauritius, Africa, dessert toppings, Darjeeling tea, gourmet candies and nuts, and more.

Chicagoland Speedway and Route 66 Raceway: Chicagoland Speedway and Route 66 Raceway are wholly-owned by International Speedway Corporation (“ISC”), a leading promoter of motorsports activities. ISC owns and/or operates 13 of the nation’s major motorsports entertainment facilities, including Daytona International Speedway (home of the Daytona 500), as well as owns or has interest in a number of other motorsports-related businesses.

About Sun-Rich International: Sun-Rich International is a specialty gourmet importer showcasing the world’s finest delicacies from various unknown markets such as Kenya, Papua New Guinea, Nicaragua, Nepal, the Galapagos Islands, Jamaica, India and Mauritius. In an effort to support these developing countries, Sun-Rich collaborates with several charities and works with growers and suppliers that follow fair labor laws. The Sun-Rich products are not only the best in the world, but a bond among new cultures that share a mutual belief of finding harmony between people and the earth. Award-winning Chef Dominique Macquet serves as a Sun-Rich spokesperson, holding an impressive resume that includes cooking Nelson Mandela’s first meal out of prison, entertaining the White House and receiving significant praise from the nation’s top food critics. Sun-Rich International also a sponsors Mario Moraes and Dale Coyne Racing of the Indy Racing League in addition toSimona De Silvestro and Newman Wachs Racing of the Atlantic Cart Championship Series. Famed Malcolm in the Middle actor and professional racecar driver Frankie Muniz also serves as a Sun-Rich International Brand Ambassador.
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