RETRO-RED BARON FOR #49 DRIVER KEN SCHRADER AT TROPICANA 400

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For NASCAR driver Ken Schrader, you can go back home again ? at least for a little while.

?In this case, my ?home? happens to smell really delicious, and it?s topped with extra cheese and flavorful toppings,? he laughs.

Red Baron? Pizza ? which sponsored Schrader?s NASCAR Winston Cup ride with the Junie Donlavey team during the 1986 and 1987 seasons ? will again sponsor the Fenton, Mo., native for two races in 2004: the July 11 Tropicana 400 at Chicagoland Speedway in Joliet, Ill., and the Oct. 31 Bass Pro Shops MBNA 500 at Atlanta Motor Speedway.

Click here for more information about the July 9-11 NASCAR Weekend at Chicagoland Speedway.

Red Baron is returning to NASCAR competition in celebration of the Red Baron Pizza Squadron?s 25th anniversary. The nation?s leading civilian aerobatic performance team will participate in in approximately 150 events around the country during 2004, and will play a key role in the NASCAR promotion.

Red Baron frozen pizza products are distributed under the Schwan?s Consumer Brands North America banner, which also markets other leading frozen-food retail brands that include Tony?s? and Freschetta? frozen pizzas, Pagoda? Asian specialties, and Larry?s? potato side-dishes. Schwan?s Consumer Brands is a division of The Schwan Food Company, whose Schwan?s Home Service business unit sponsors Schrader and the #49 BAM Dodge throughout the remainder of the season.

?Red Baron was the first real sponsor I had in Cup racing,? Schrader recalls. ?We had two great years together while I was driving Junie?s (Donlavey) car. It was the most colorful car on the race track, and it was really cool to see run. The fans really liked it.

?They are going to like it when it comes back too,? he added. ?There is a whole group of fans who didn?t get to see the original Red Baron car run, so I?m glad we can bring it back for them for a couple of races.?

Schrader?s two-year stint with Red Baron was never lost on management of the company, even after nearly 17 years.

?When it comes to fan favorites, nobody in NASCAR does it better than Ken Schrader and Red Baron,? said Bryan Olson, Red Baron national brand director. ?Pizza is America?s favorite food, and Ken Schrader is among America?s favorite stock-car drivers. We?re thrilled to bring them together again.?

Red Baron Pizza will give NASCAR fans a chance to fully enjoy its reunion with Ken Schrader. The brand has teamed with Jewel-Osco stores to offer a special in-store promotion that gives consumers chances to win great prizes that include four tickets to all five Chicago races, pit and garage tours, meet-and-greet opportunities with Ken Schrader and the BAM Racing pit crew, and opportunities to enjoy an exciting flight in a Red Baron Pizza Squadron vintage bi-plane. The promotion began in Jewel-Osco stores this week and continues through June 19.

?Red Baron hasn?t been painted on the side of my race cars for awhile, but their products never left my home,? says Schrader. ?As busy as we are all the time with racing and the kids? activities, Red Baron helps us eat well and enjoy our time together as a family. And I?m glad their famous brand is back on our race car. It completes the cycle for me and my family.?

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