"NASCAR 3D: THE IMAX EXPERIENCE" - NOW IN THEATRES!

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Warner Bros. Pictures, IMAX Corporation and NASCAR will release "NASCAR 3D: The IMAX Experience" exclusively in select IMAX theatres on Friday, March 12, 2004. The film is already setting records as the widest IMAX domestic release ever, with 68 theatres revving up for opening day. The film will be presented on the world's largest screens, up to eight stories high, with crystal clear images and 12,000 watts of pulsating digital surround sound.

Narrated by Kiefer Sutherland and sponsored by AOL for Broadband, "NASCAR 3D: The IMAX Experience" provides an insider's perspective of America's number one spectator sport. Through the magic of IMAX 3D technology, audiences will be transported into the driver's seat and experience the heart-pumping action on the track, in the pit and behind the scenes.

"With The IMAX Experience putting you in the driver's seat at a series of exciting NASCAR races," said Kiefer Sutherland, "you can virtually feel the speed of the cars and the thunder of the engines, and that's why this film lends itself perfectly to the technology that IMAX provides."

"NASCAR 3D: The IMAX Experience", will transport fans directly into the driver's seat to explore the world of today's elite NASCAR drivers and teams. The film will briefly take fans into reverse to review the history of this legendary sport, told from the viewpoint of some of its most revered drivers, and will then thrust into high gear with a look at the thrilling phenomenon that is NASCAR today. Featuring rare behind-the-scenes glimpses, as well as gripping footage of the unpredictable action on the track, "NASCAR 3D: The IMAX Experience" will provide a close-up look at what motivates NASCAR drivers in and out of competition. "NASCAR 3D: The IMAX Experience", will also focus on the science of today's racing technology, the cutting-edge racing machines and the underlying physics that drivers depend on to make turns at the highest speeds while skillfully maneuvering within inches of their competitors.

The film is directed by Simon Wincer (Lonesome Dove, Free Willy, Phar Lap and the upcoming The Young Black Stallion). James Neihouse, one of the large-format medium's preeminent cinematographers (SPACE STATION 3D, Michael Jordan to the Max, Rolling Stones at the Max, The Dream Is Alive), is the director of photography; Neil Goldberg (producer of FOX's NASCAR coverage) is the executive producer; and IMAX Corporation's Lorne Orleans is the producer, with Doug Hylton of IMAX also producing.

See it in Chicago...The following IMAX Theatres will begin showing "NASCAR 3D the IMAX Experience" on Friday, March, 12. For more information and movie times please visit the website of the theatres listed below:

Cinemark IMAX Theatre at Seven Bridges at Woodbridge
Addison Marcus IMAX Theatre in Addison
Navy Pier IMAX Theatre in Chicago
Regal IMAX Theatre at Lincolnshire

IMAX Corporation: Founded in 1967, IMAX Corporation is one of the world's leading entertainment technology companies. IMAX?s businesses include the creation and delivery of the world?s best cinematic presentations using proprietary IMAX and IMAX 3D technology, and the development of the highest quality digital production and presentation. IMAX has developed revolutionary technology called IMAX DMR (Digital Re-mastering) that makes it possible for virtually any 35mm film to be transformed into the unparalleled image and sound quality of The IMAX Experience. The IMAX brand is recognized throughout

the world for extraordinary and immersive family entertainment experiences. As of June 2003, there were more than 235 IMAX theatres operating in 34 countries.

Click here for more information about IMAX.

What People are Saying about "NASCAR 3D: The IMAX Experience"...

Dale Earnhardt Jr. (#8 Budweiser Chevrolet): "The footage portrays NASCAR in its truest sense. It's really loud, which is exactly what it's like when you're inside the car."

Jimmie Johnson (#48 Lowes Chevrolet): "If you want to know what it's really like to be a NASCAR driver, this film is a must-see experience."

James Worthy (Former NBA Star): "("NASCAR 3D: The IMAX Experience") makes you want to get a Winnebago."

Brad Dennison (Chicago Sun-Times): "NASCAR 3D's" blend of cutting-edge 3D technology -- this isn't your father's 3D -- and high-definition picture are a potent combination that convincingly puts you in the garage, in the pit crew, in conversations with the likes of racing legend Richard Petty and, best of all, behind the wheel at 190 mph.

Michael Vega (Boston Globe): ""Warner Bros. may have hit upon the perfect vehicle in which to bring NASCAR racing to the big screen. Watch "NASCAR 3D: The IMAX Experience," and you'll become instantly aware of why this sport has become so popular. Presented in the IMAX format, the movie will blow your doors off."

Kiefer Sutherland (NASCAR 3D: The IMAX Experience Narrator): "With The IMAX Experience putting you in the driver's seat at a series of exciting NASCAR races you can virtually feel the speed of the cars and the thunder of the engines, and that's why this film lends itself perfectly to the technology that IMAX provides."

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