TROPICANA JUICES UP NASCAR WEEKEND AT CHICAGOLAND SPEEDWAY WITH BUSCH RACE SPONSORSHIP

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The tropical storm that roared through Chicagoland Speedway during its inaugural NASCAR Weekend just got bigger for 2002 with Tropicana taking over the title sponsorship of the NASCAR Busch Series, Grand National Division race.

Bradenton, Florida-based Tropicana, who already sponsors the NASCAR Winston Cup race at Chicagoland Speedway (Tropicana 400), announced today along with Chicagoland Speedway, a new three-year agreement and unveiled the name of the NASCAR Busch Series race - the Tropicana Twister 300 presented by SAM'S CLUB. The Tropicana Twister 300 presented by SAM'S CLUB is scheduled to take place Saturday, July 13, 2002 at 2:30 p.m. CST at Chicagoland Speedway, a day before the NASCAR Winston Cup Tropicana 400. NBC will televise the Tropicana Twister 300 Presented by SAM'S CLUB, as well as the Tropicana 400, live to a national audience.

"The expansion of Tropicana's involvement at Chicagoland Speedway speaks volumes about the facility, the fans and the importance of the Chicago Metropolitan Area to Tropicana's business," said Joie Chitwood, vice president and general manager of Chicagoland Speedway.

"The inaugural Tropicana 400 was a huge success," said Russ Hines, senior manager, NASCAR Marketing. "Tropicana saw a significant increase in sales in the month leading up to the Tropicana 400. All of the grocery, convenience, club and mass merchandise stores that carry our products reported higher sales of Tropicana throughout the Midwest, and especially the Greater Chicagoland area. The event really increased awareness of the Tropicana brand nationwide due to the overwhelming popularity of NASCAR. We want to achieve the same results for Tropicana Twister. Sponsoring the entire weekend gives us the opportunity to maximize the excitement."

"We are very pleased to be able to expand our relationship with Tropicana and PepsiCo. Tropicana's involvement at Chicagoland Speedway during our inaugural season contributed greatly to our success and we look forward to a long-term relationship with them," added Chitwood.

Click here for a schedule of events for NASCAR Weekend at Chicagoland Speedway.

Chicagoland Speedway
500 Speedway Blvd, Joliet, Illinois 60433 Tickets & Information Call 888.629.RACE (7223)

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